Mumbai: The Maratha Mandir Cinema has decided to stop the screening of the Bollywood magnum opus Dilwale Dulhania Le Jayenge. The Shahrukh Khan and Kajol starrer film was continuously screened in the cinema hall for 1009 weeks, almost 20 years after it began playing on October 19, 1995.
A statement from DDLJ makers Yash Raj Films read: "Post the 1000 week celebrations last December, the theatre had requested YRF to prepone the DDLJ morning show to 9:15 AM instead of 11:30 AM as it was becoming difficult for the cinema to accommodate multiple new releases every week with just 3 regular shows. Of course YRF obliged from Feb 13 2015. However, while the theatre management was happy to continue the film for as long as it continued to draw in the audiences, owing to logistical issues of their staff having to work inordinately long hours to accommodate an additional early morning show, it was mutually decided to end the films historic & record breaking run. After playing for 1009 uninterrupted weeks, the films unprecedented performance has come to an end at the Maratha Mandir. The film played out in the 9:15 AM show today for the last time at the theatre."
Dilwale Duhania Le Jayenge was produced by famous Bollywood production house Yash Raj Films and it was Aditya Chopra's first film as director.